The IMSA qualification process is premised upon IMSA's Principles of Ethical Market Conduct:

Principle 1: To conduct business according to high standards of honesty and fairness and to render that service to its customers which, in the same circumstances, it would apply to or demand for itself.

Principle 2: To provide competent and customer-focused sales and service.

Principle 3: To engage in active and fair competition.

Principle 4: To provide advertising and sales materials that are clear as to purpose and honest and fair as to content.

Principle 5: To provide for fair and expeditious handling of customer complaints and disputes.

Principle 6: To maintain a system of supervision and monitoring that is reasonably designed to demonstrate the company's commitment to and compliance with IMSA's Principles and Code of Ethical Market Conduct.

Every Principle has accompanying Code provisions. To become IMSA qualified, a company must demonstrate compliance with each of IMSA's Principles and Code provisions.

For more information about becoming an IMSA-qualified company, please contact John Dohmen at (240) 744-3023 or email johndohmen@imsaethics.org.