How IMSA Serves Consumers
IMSA was created by the insurance industry to promote high standards of ethical conduct in the way insurance companies conduct business with consumers.

In a word, the IMSA seal conveys confidence—confidence in recommending the life insurance, and annuity and long-term care companies that have been successfully measured against IMSA's rigorous Principles and Code of Ethical Market Conduct. Companies that earn the IMSA seal have earned added credibility. It is the mark of integrity in the life insurance industry.

For insurers to maintain their IMSA member status, they must demonstrate that their ongoing business operations abide by IMSA's strict code of ethical market conduct. Every three years, insurers must undergo independent assessment of their market conduct practices by an independent third party assessor.